Haishen New Materials

Haishen New Materials

About Haishen New Materials

Cellulose ether manufacturer since 1990

Zhejiang Haishen New Materials Limited (formerly as: Zhejiang Haishen Chemical Co.,Ltd.) located in Shaoxing, China, is one of China’s leading producer of high-quality cellulose ether for many industries, including the construction materials industry in Asia, Europe, Africa, North and South America. For over 20 years, Haishen has been dedication our every effort to deliver the best value to our customers with various service relating to GinShiCel® product that we proudly produce.

About GinShiCel®
Haishen produces the cellulose ethers under the brand GinShiCel® (MC, HEC, HPMC). It’s functioning as a thickener, a film former, stabilizer, emulsifier and dispersant and suspending agent and a binder. Hydroxypropyl methylcellulose (HPMC, MHPC) is used in the production of adhesives, construction materials, personal care, detergents and surfactants, paints, inks and coatings, foods, agriculture and the textile industry. Haishen also provide one-stop shopping service to customers who need starch ether, re-dispersible powder, hydrophobic powder, which are essential various dry mix products in construction application.
Applications of GinShiCel® Additives for Dry MIX
The application of GinShiCel® includes but is not limited to the following fields:

● Water-based Paint

● Detergent

● Base Coat Manual Plaster

● Top Skim Coat Manual Plaster

● Tile Adhesive

● Tile grout, Joints and Crack Fillers

● Gypsum Manual Plaster

● Extruded Cement Panels

● Exterior Insulation and Finish System (EIFS)

● Self-leveling Compound

Benefits of GinShiCel® Products


World of modern building materials in undergoing a revolution, and speed, efficiency, and quality all must increase, while working time and effort all must decrease. This means better formulation to take advantage of new tools, new work methods, and new production methods. However, climatic and raw material differences can mean tremendous changes in formulation from one production and market location to the next. Fortunately, modified GinShiCel® products tackle these challenges head on. With these types of modifications, a number of goals to varying degrees can be achieved. These include:

● Better temperature stability

● Extended Open Time(-X)

● Slip Resistance (-L)

● Sag Resistance (-A)

● Delayed Hydration (-D)

● Improved Workability

● Dosage-saving Benefit with Balanced Strength and Water retention

● Increased adhesion strength


General Information About the GinShiCel®

HS Code: 3912390000


– ۲۵KG per sack in a multi-layer paper valve bag with polyethylene lining, with the valve inlet heat-sealed and tucked away.

– ۱۲ metric tons of palletized goods in 20′ container

– ۲۴ metric tons of palletized goods in 40′ HQ container


Department of Research and Development

Haishen is constantly improving the product performance. Every year we introduce to the market several new types of cellulose ethers, which were developed in our own laboratory in accordance to the customer’s requirements. Customer opinion and request is the most important principle that drives product innovation process in the company.

At Haishen, we provide the following service to customers:

● Study the properties of competitor’s product.

● Help client to find matching grade quickly and precisely.

● Formulation Service to improve performance and control cost, according to each client’s specific weather condition, special sand and cement properties, and unique working habit.


At Haishen, we have both Chemical Lab and Application Lab to ensure each order’s best satisfaction

● Chemical labs is to allow us to evaluate properties as viscosity, humidity, ash level, pH, content of methyl and hydroxypropyl groups, substitution degree etc.

● Application lab is to allow us to measure open time, water retention, adhesion strength, slip and sag resistance, setting time, workability etc.


Department of Database Technology

Our database kept data of each lot that we produced up to three years in order to follow up production process, track shipment progress, samples staus, and collect order feedback.


Multi-lingual Customer Services

● We offer our services in English, Spanish, Chinese, Russian and French.

● We have samples and counter samples of each lot to verify the performance of our products.

● We take care of the logistic process until the destination port if the customer requires it.


اچ پی ام سی  HPMC

اچ پی ام سی HPMC

اچ پی ام سی
امروزه با توجه به پیشرفت صنایع شیمیایی و همچنین نقش پر رنگ افزودنی های شیمیایی به جهت افزایش کارایی محصولات نهایی این صنعت نقشی پر رنگ در دیگر صنایع وابسته داشته و در این میان اچ پی ام سی (hydroxypropyl methyl cellulose) با پشت سر گذاشتن رقیب قدیمی خود (carboxymethyl cellulose) که در ایران با نام سی ام سی از آن یاد میشود توانست به سرعت جایگاه ویژه ای برای خود در صنایع مختلف از قبیل صنایع ساختمانی ، رنگ و رزین ، شوینده و بهداشتی و نساجی باز کند و بسیاری از نیازهای صاحبان صنایع را به آسانی مرتفع نماید اچ پی ام سی HPMC پودریست سفید رنگ که در بعضی برندها به آسانی و در بعضی برندها کمی با سختی در آب حل میشود و در مدت زمان ۲-۳ دقیقه شروع به غلیظ کردن آب میکند .در بازار ایران با نام های تجاری مختلف از قبیل HONEST,HEAD,CELOCELL,MEGACEL,TYLOSE,GINSHICEL,CELOPRO و در کیسه های ۲۵ کیلوگرمی موجود میباشد و مورد استفاده قرار میگیرد که در صنایع چسب های کاشی خشک و خمیری ، چسب های مختلف ، در صنایع شوینده و بهداشتی به عنوان عامل غلیظ کننده و در دیگر صنایع به عنوان عامل غلظت دهنده و چسبنده مورد استفاده قرار میگیرد .
در میان برندهای بالا برندهای HEAD,MEGACEL,HONEST داری ویسکوزیته ۲۰۰۰۰۰ و با بالاترین کیفیت در بازار ایران میباشد و برندهای CELOCELL,GINSHICEL,TYLOSE,CELOPRO با ویسکوزیته های ۱۵۰۰۰۰ و پایین تر در رده های بعدی این محصول از لحاظ غلظت و ویسکوزیته قرار میگیرند .
مهمترین عامل در تعیین کارایی اچ پی ام سی در دید مصرف کنندگان انحلال آسان آن در آب میباشد ولی انحلال آسان اچ پی ام سی در آب جزو خواص اصلی آن نبوده ولی تاثیر بسزایی در شیوه استفاده آن دارا میباشد در میان برندهای موجود در بازار اچ پی ام سی مگاسل از دیگر برندهای موجود انحلالی آسانتر و سریعتر را در آب دارا میباشد.

مگاسل لینک
مهدي صناعت

Today, with the advancement of the chemical industry as well as the role of chemical additives to enhance the efficiency of the final products, the industry has a colorful role in other industries, and in the meantime, hydroxypropyl methyl cellulose, bypassing the old rival The carboxymethylcellulose, known in the name of the 30th in Iran, quickly opened its position in various industries, such as construction, paint and resin, detergents and sanitary and textile products, and many of the needs of the industrial owners Easy to clean HPMC HPMC is a white colored pendant that is easy to use in some brands, and in some brands it comes with a little bit of The hardness dissolves in water and starts to thicken in water for 2-3 minutes. In the Iranian market with various brands such as HONEST, HEAD, CELOCELL, MEGACEL, TYLOSE, GINSHICEL, CELOPRO and in 25 kg bags available. It is used in the industry of dry and paste tile adhesives, various adhesives, in detergents and hygienic industry as a thickening agent and in other industries as a condensing agent and adhesive.
Among the top brands, HEAD, MEGACEL, HONEST have a viscosity of 200,000 and the highest quality in the Iranian market, and the brands CELOCELL, GINSHICEL, TYLOSE, CELOPRO with viscosities of 150,000 and lower are next in the product in terms of concentration and viscosity. .
The most important factor in determining the performance of HPMC in the eyes of consumers is the easy dissolution in water, but the easy dissolution of HPMC in water is not its main properties, but it has a significant impact on its use among HP brands. MG MEGACELS is one of the most popular brands available in the market.